In 2015 an international team of market researchers was assembled to study Mexico's current engagement with social media and e-commerce platforms. The goal was to learn how people use the internet domestically. With the formation of Direct Response Marketing, we used the analysis and envisioned improvements about how people can better interact online and be more productive. We knew it had to be conceptually interesting and visually stunning. And that became Qué Busca.
Vision and a Business Idea
We want to ensure Qué Busca is accessible to everyone. We made many of our products and services free, the others priced so low that most people will be able to afford them. This lets us empower more people to create a better everyday life at home and work. Our company serves the public through innovative technologies and partnerships and deliver on our business responsibilities of growth and value to our customers and employees.
Investing in the Future
Qué Busca is playing a unique and positive role in driving local economies by creating the bonds that connect our customers to people, ideas and opportunities. We understand that our promise is our most vital product and through authentic relationships we are building better, stronger, more sustainable communities in the places where we do business. We believe in the power of the People to change the world. We place a high value on listening to our communities. We strive to be a good neighbor and an excellent Mexican corporate citizen.
The Qué Busca vision is the foundation for our growth.